Content platform of Shell Eco Marathon for Dutch participating teams. The platform was created for the 2010 Shell Eco Marathon and reworked and extended for the 2011 edition.
The content platform featured a 360º movie showing the vast range a car can travel with the fuel efficiency commonly reached by the urban concept cars participating in the Shell Eco Marathon. Also we added a at the time revolutionary Facebook game. To further mark the ‘fan base’ approach we took for the content platform. Players needed to become a fan of one of the Dutch teams and participate in the game in part on their behalf, passing the car from Facebook contact to Facebook contact achieving serious milage. The longest trip winning the game.